MindManifesta| Behavioral Strategy
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MindManifesta| Behavioral Strategy
  • Home
  • Why We Exist
  • How We Work
  • About The Founder
  • Work With Us

Most advisors bring one world to their work.

Chandni Rav, founder of MindManifesta™, a strategic advisory firm for luxury ventures.

Chandni Rav brings five.

A behavioural science graduate who studied human behaviour long before entering a boardroom. 


A television presenter and executive producer who spent years inside rooms where brand narrative is tested — in studios, in parliaments, on red carpets, and in conversations with some of the most influential figures across four continents. 


A performer trained by the people who shaped Hollywood’s greatest talents, learning how narrative shapes perception. 


A business strategist who spent twelve years inside organisations studying culture, systems, and human behaviour intersect at the highest levels. 


And someone who navigated significant personal adversity, developing the kind of resilience, decision making skills, clarity and psychological composure that cannot be taught in any classroom.


That convergence of worlds is not accidental. 

It is the foundation of everything MindManifesta does — and the reason the work produces insights that no single discipline could generate alone.

HOW WE WORK


Chandni Rav has spent her career inside rooms where brand authority is tested. From meeting heads of government, navigating political and business environments across four continents,  to studying what separates leaders who command a room from those who merely occupy it. 


Her career began in front of a camera. As a television presenter and executive producer, she conducted interviews with politicians, global activists, celebrities, and some of the most prominent figures in politics, culture, and film — spanning Australia, India, South Africa, and the United Kingdom, with her work broadcasting across Australia and the USA. 


What that work gave her wasn’t just access. It gave her a technically precise understanding of how brand narratives are constructed, and how credibility is communicated through strategy — not an innate personality trait.


Chandni Rav, founder of MindManifesta™, a strategic advisory firm for luxury ventures.

A CaREER BUILT ACROSS ROOMS THAT MATTER - From The Archive

Chandni Rav With former Australian Prime Minister Julia Gillard, Parliament House, Canberra

With former Australian Prime Minister Julia Gillard, Parliament House, Canberra

She was among a select group of ethnic media personalities invited to meet former Australian Prime Minister Julia Gillard at Parliament House, Canberra. 

Chandni Rav, founder of MindManifesta™ At Parliament House, Canberra

At Parliament House, Canberra

Invited as part of a select group of ethnic media personalities to dine with Senator Kate Lundy, Her Excellency the High Commissioner of India, and the Hindu Council of Australia.

Chandni Rav With Kiran Bedi, Lieutenant Governor of Puducherry, and UN civilian police advisor

With Dr. Kiran Bedi, former Lieutenant Governor of Puducherry, and UN civilian police advisor

Chandni had the privilege of interviewing Dr Kiran Bedi, India’s first female IPS officer. 

Chandni Rav, with celebrated Sabyasachi Mukherjee at the Indian Film Festival.

With celebrated fashion designer Sabyasachi Mukherjee at the Indian Film Festival, Melbourne

Sabyasachi Mukherjee has a global luxury brand that celebrities sport on international red carpet events. 


Chandni has interviewed various celebrities from the world of art and glamour at film festivals and movie premieres. 



Chandni Rav, with NSW Premier Kristina Keneally and Minister for Citizenship John Hsatzistergos.

With former NSW Premier Kristina Keneally and Minister for Citizenship John Hatzistergos, NSW Parliament House, Sydney

Chandni has interviewed 3 premiers of NSW- Kristina Keneally, Barry O'Farrell, and Nathan Rees. 

She has also had several media interactions with politicians from across Australia, South Africa and India. 

Chandni Rav, founder of MindManifesta™with Leslie Udwin, filmmaker and human rights activist.

With Leslie Udwin, award-winning British filmmaker and human rights activist

Discussing media, social change, and the role of storytelling in shaping public consciousness. Leslie is also the director of the controversial documentary ‘India’s Daughter". 

Chandni Rav, with Ela Gandhi,  peace activist, South African MP, and granddaughter of Mahtama Gandhi

With Ela Gandhi — peace activist, former South African MP, and granddaughter of Mahatma Gandhi

In conversation about non-violence, public leadership, and the continuing relevance of Gandhian philosophy.

After her work in television, Chandni pursued formal training in performance arts


Studying under some of the most respected names in the industry — including Vidur Chaturvedi in Mumbai, who has trained several leading Bollywood actors, 

Terry Knickerbocker from New York, whose students include Emmy Award–winning actors.

She has also been trained by Emmy Award-winning casting directors Paul Ruddy and Mark Teschner from Los Angeles, 

and Greg Apps in Sydney, the casting director behind the breakthrough roles of Russell Crowe, Eric Bana, Sam Worthington, Guy Pearce and Hugo Weaving, and whose credits include Mission: Impossible II. 


How We Work

Performing art teaches branding and brand communication in a way that B-schools miss.

Chandni Rav, founder of MindManifesta™ at the premiere of the Australian film, "Save Your Legs"

"What I learned in front of the camera shaped everything I do behind the scenes. The performing arts taught me something most leadership frameworks miss — how brand authority is constructed, communicated, and felt in a room."


Chandni Rav , Founder of MindManifesta™


Over the following decade, she moved into strategy and advisory work, advising founders and leadership teams across media, entertainment, luxury, real estate, and health on the behavioural patterns and communication dynamics shaping their organisations.


That work included designing business processes and cultural frameworks for organisations seeking to embed innovation and data-driven decision making into their leadership strategy, giving her a structural understanding of how individual leadership behaviour shapes organisational outcomes.


She has been brought in at moments of strategic inflexion: when leadership teams face complex decisions, when communication breaks down, when stakeholder environments become unpredictable. 


In 2026, she founded 

MindManifesta to formalise and expand that work — bringing together frameworks from behavioural science, creative arts, branding, and strategic advisory to luxury real estate, brands and ventures. 

Global Perspective

Chandni has lived across Australia, Canada, the United Kingdom, India, and Saudi Arabia, building her professional career across three continents and five countries. 


A citizen of both Australia and Canada, and an Overseas Citizen of India, she brings a rare depth of cross-cultural fluency to her work. She understands how authority, hierarchy, and influence operate differently across geographies, industries, and leadership contexts. 


That breadth of cultural and professional experience is not incidental to the work; it shapes how MindManifesta™ thinks, and gives the practice a distinctly nuanced lens on the dynamics that play out differently across geographies and organisational contexts. 

Learn More
Chandni Rav is trained in psychology, digital cultures, and business at the University of Sydney

Formally trained across psychology, digital cultures, organizational behavior, and business systems — at the University of Sydney, and in executive education in artificial intelligence from MIT and ISB.

Academic & Professional LIFE Events

University of Sydney

Event Details

University of Sydney

Master of Business Information Systems 


Focused on consumer and organisational behaviour (COB), systems thinking, data-driven decision making...

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University of Sydney

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University of Sydney

Bachelor of Psychology & Digital Cultures


Studied how human behaviour, social systems, modern cultures and environments shape decision-making...

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Massachusetts Institute of Technology

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Massachusetts Institute of Technology

Executive Professional Certificate -Building AI Products & Services  


Focused on digital transformation, product strategy, and the integratio...

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Indian School of Business

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Indian School of Business

Executive Professional Certificate - AI-powered Digital Marketing & Analytics 


Focused on the application of artificial intelligence to marke...

Event Details

Chandni Rav navigated a period of significant health adversity. That experience made her resilient.

Personal Perspective

Chandni's understanding of leadership has been shaped not only by professional experiences but also by personal challenges navigated over many years. 


Earlier in her life, she navigated a period of significant health adversity. That experience required developing a deep sense of resilience, emotional awareness, and disciplined decision-making under uncertainty. 


Those lessons later became central to her perspective on leadership: that effective decision-making is not only strategic, but deeply psychological. The clarity under pressure is not a personality trait - it is a practised discipline.


Today, the experience is woven into every engagement. The work integrates behavioural science, strategic thinking, and emotional intelligence that only comes from having navigated complexity personality, not just studied it,

Frequently Asked Questions

Chandni Rav is a psychology graduate, business strategist, former television presenter, executive producer, and co-founder of Desi Kangaroos TV. Her work combines behavioural science, creative arts, branding, and strategic advisory to help founders, luxury brands, and organisations make better strategic decisions. 


She has over a decade of advisory work at the highest level.  


Throughout her media career, she interviewed heads of government, global activists, and internationally recognised public figures across Australia, India, South Africa, and the. United Kingdom- developing a first-hand understanding of leadership, influence, and public communication under pressure. 

She has conducted interviews with heads of government, global activists, and prominent figures across Australia, India, South Africa, and the United Kingdom. 


She holds degrees from the University of Sydney and executive certificates from MIT and the Indian School of Business, bringing together psychology, systems thinking, artificial intelligence, digital transformation and business strategy. 


Her work sits at the intersection of behavioural science, strategic development, organisational psychology, luxury branding and data-driven decision making. 


That convergence of worlds is not accidental. It is the foundation of everything MindManifesta™ does — and the reason the work produces insights that no single discipline could generate alone.


Because brand authority, narrative, and credibility are not abstract concepts — they are technically constructed. Performing arts training teaches precisely how presence is built, how narrative shapes perception, and how authority is communicated in a room. 


Most business schools teach the branding conceptually.Performing arts teaches it behaviourally. That distinction matters in the work.


Chandni has lived across Australia, Canada, the United Kingdom, India, and Saudi Arabia — building her professional career across three continents. That depth of cross-cultural experience gives her a distinctly nuanced understanding of how authority, hierarchy, and influence operate differently across geographies and organisational contexts. She works with clients globally.


Having lived and worked across five countries, she brings a comparative understanding of consumer psychology, organisational behaviour, and luxury markets that few advisors possess. 


The result is that architects, agencies, and consultants inherit a clearer strategic brief - allowing execution to become more coherent, more differentiated, and ultimately more valuable. 


That's because the most consequential decisions are often made before specialists are engaged. Chandni works with clients during the stage where vision is being translated into strategy, positioning, narrative, and organisational direction. By the time agencies, consultants, and execution partners are brought in, the foundation has already been shaped.


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